Jennifer Hollett was the 2015 federal NDP candidate in University-Rosedale, named one of “Canada’s top races to watch” by The Globe and Mail. As part of the core campaign team, I managed design, communications and community engagement – we built a campaign of over 400 volunteers, and spoke to tens of thousands of voters about the issues that matter in Toronto and across Canada.

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Responsibilities:

  • Worked with the candidate and core team to develop campaign vision, plan and critical path; devised list of community groups to engage across the riding; conducted SWOT analysis and message box exercises upon which all messaging was based.

  • Produced communications and design and content for print, web, and mailing lists consistent with national campaign brand voice; developed issue-based messaging for target audiences based on data; collaborated on campaign video and ran subsequent social promotion.

  • Planned campaign events; organized weekly meet-and-greets with 50+ attendees; co-ordinated promotion, programming, speakers, room set-up, signage, registration, and A/V.

  • Handled press and media relations, co-created and maintained media and press list, identified and built relationships with 50+ journalists; co-ordinated press conferences; managed media requests and interviews with national and local news publications including McLeans, Globe & Mail, CP24, and Power & Politics. Read an article.

  • Spearheaded cutting-edge digital strategy: produced data-driven communications content; grew mailing list from 300 people to 8,000 people; fundraised 60% of $100,000 via online channels.

Jennifer Hollett is an award-winning TV reporter and producer and has over a decade of experience at CBC, CTV and MuchMusic covering stories across Canada and around the world. She studied public policy at Harvard University, obtaining her MPA. Jennifer combines digital and civic innovator – as part of MIT’s Media Lab, she co-designed the Super PAC App, an app that allows users identify details about political advertisements while they’re watching it (like Shazam) before pointing them to nonpartisan sources – PolitiFact, FactCheck.org and others – to try to verify the ad’s claims.

Jennifer Hollett Campaign Video:

Work sample: Developed storytelling strategy and creative concept, supported in the production of campaign video, managed social media promotion. 

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Work sample: wrote, designed and oversaw the print production of all campaign materials, including samples included above.

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Work sample: served as photographer during big events (while also managing media requests). Produced all photography shown here.

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Work sample: organized high-profile press conferences and public appearances, managed media requests, drafted and approved quotes for media.

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Work sample: Designed a user-friendly map for voters who were unsure if they live in the new riding of University-Rosedale.