Unions work hard to attract new members and a detailed online strategy goes a long way in reaching workers with minimal free time to access crucial information. Semaphore Campaigns worked closely with SEIU’s Organizing Communications team to end up with a fun and engaging website that articulated our client’s vision and addressed the needs of their target audience.


  • strong>Secured and negotiated web contract; tailored service offering to meet client’s needs; led kickoff meeting and brainstorming sessions with Semaphore and SEIU Heathcare; synthesized vision into clear deliverables.

  • Managed full-scope project from inception to completion; produced timelines and work-back plans for client and team; coordinated weekly meetings to ensure targets were met; ensured client satisfaction.

  • Led a multi-disciplinary team of web developers and community organizers to create an intuitive website that redefined its lead generation landscape while ensuring the attainment of clients’ business and marketing objectives. Visit website.

  • Created all visual design components and graphics; designed specific iconography to visualize key messaging; developed creative solutions within specific brand standards. Visit web infographic.

  • Collaborated with client to produce all written copy and slogans to directly address audience’s needs; synthesized and organized complex communications materials; produced Union Myth Busters.




Toronto, Ontario · 2015
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