Manager of Media & Public Engagement, Jennifer Hollett, NDP Candidate for University Rosedale

Jennifer Hollett was the 2015 federal NDP candidate in University-Rosedale, named one of “Canada’s top races to watch” by The Globe and Mail. As part of the core campaign team, I managed design, communications and community engagement – we built a campaign of over 400 volunteers, and spoke to tens of thousands of voters about the issues that matter in Toronto and across Canada.

Responsibilities:

• Worked with the candidate and core team to develop campaign vision, plan and critical path; devised list of community groups to engage across the riding; conducted SWOT analysis and message box exercises upon which all messaging was based.

• Produced communications and design and content for print, web, and mailing lists consistent with national campaign brand voice; developed issue-based messaging for target audiences based on data; collaborated on campaign video and ran subsequent social promotion.

• Planned campaign events; organized weekly meet-and-greets with 50+ attendees; co-ordinated promotion, programming, speakers, room set-up, signage, registration, and A/V.

• Handled press and media relations, co-created and maintained media and press list, identified and built relationships with 50+ journalists; co-ordinated press conferences; managed media requests and interviews with national and local news publications including McLeans, Globe & Mail, CP24, and Power & Politics. Read an article.

• Spearheaded cutting-edge digital strategy: produced data-driven communications content; grew mailing list from 300 people to 8,000 people; fundraised 60% of $100,000 via online channels.